The marketplace has changed – and so has marketing. I want to tell you how you can take advantage of it. Just a few years ago mass marketing and production would have cost tens of thousands of dollars. And those who could not afford it were left with no real way to communicate their products or services to the market. Creating this enormous divide between the big money marketers and local small business owners.
But all that has changed and now anyone with the right message has the opportunity to reach their target audience more effectively than ever and way more affordably than you might think.
You see the market place has changed, because of the ECONOMY. Tough economic times over the past several years have forced thousands out of the traditional workplace. There are more business startups and entrepreneurs than ever before. And each one of them is looking for a way to stand out in the market. Maybe that is the case for you or maybe that is the case for your competition. But either way the new reality of our times is that there are simply more small companies competing for a your clients business. If these business rely on solely on old forms of marketing like, new paper ads and the phone book – they gong to get left behind – way behind.
Technology. The Internet has changed everything. Can you even imagine what would have costs to get unlimited useful, engaging and helpful information to your clients and customers, literally anywhere in the world, that could updated in real time? The reality is – is that that kind power flat did not exist – for anyone. Not even the mega-super rich corporations of the world had the power to communicate that clearly, the effectively, that globally that fast. And now that tool is available to virtually anyone and everyone. The question is no longer is it possible for you to reach your clients and potential customers, now the question is only WILL you do what it takes to take advantage of it.
Customer Behavior. The vast majority of the country now researches a company or product online before making a purchase decision. That is on virtually EVERYTHING, from houses, cars, electronics and even services. Your customers are shopping and researching online – if you are not there – you are not relevant to your market. 20 years ago in order to be considered a real business you needed what? A Business Card, maybe a nice Letterhead with your logo on it. That was about it – If your company had an ad in the phone book – you were really legit… Those days are gone forever. Business cards are still useful – but not like they were – now they are just a tool to send people to your website. BUT thats is just the beginning of it… But being online is not enough – not nearly enough. Now you have to be able to use the power of the internet to do more than just let people know you are here – you have to let them know you are the best possible option available. Irregardless of price!
At Handsome Tater we are a Video Production, Web Development, Graphic Design, and marketing fulfillment company. We specialize in engaging content that will not only make you, your company, your products/services look good. But help you take you take your customers from interested to buying.
We do this by developing key content that is engaging to your target market. Content that takes them through a process from interested to invested. We know how to avoid the types of phrases that are white noise to the market. Trigger phrases that give potential customers no real information about who you are or what you do and force their buying decision down to being made on the basis of price alone.
I’d like to invite you to look around our web site and get to know us. We look forward to working with you.